From mobile device apps to Jumbotrons, user experience has progressed well beyond traditional internet-based websites and portals. In all these instances, there is an intent to create perceptions, impart information, and promote responses among targeted audiences through their engagement with technology. User Experience Design (UXD) is an emerging trans-disciplinary practice that seeks to optimize these user experiences by combining aspects of graphic and interaction design, information architecture, and elements of marketing. The result is a coordinated design and development process that yields a harmonious user experience and promotes desired outcomes.
Without an effective user experience team in place, the business functionality of the human-technology interface degrades. From both the user’s and the provider’s perspectives, the experience should be enjoyable and understandable, and it should deliver on the user’s expectations. It should also be consistent with the corporation’s identity and strategic objectives. Ecatalyzt’s team can work with your organization to help deliver the best solution for your users.